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Research papers

Gambling

The consumer satisfaction study aimed at providing the customer, Casinos Austria, with practical hints concerning necessary, or desirable, improvements. Unlike concrete products or precise services, the "casino experience" is affected by a variety of...

Catalogue: Seminar 1993: The Ideal Product, The Ideal Costumer, The Ideal Company?
Authors: Mario Pregesbauer, Rudolf Bretschneider
Company: GfK
June 15, 1993
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Citation

Pregesbauer and Bretschneider (1993a, June 15). Gambling. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/gambling


Research papers

Customer driven competitive positioning

This paper describes a sophisticated choice modelling technique for the manipulation of quantative data on customers' needs, expectations, perceptions and values. These feed directly into the development of competitive strategies. Key questions...

Catalogue: Seminar 1993: The Ideal Product, The Ideal Costumer, The Ideal Company?
Authors: Bernard Chudy, Roger Sant
Company: KANTAR TNS Malaysia
June 15, 1993
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Citation

Chudy and Sant (1993a, June 15). Customer driven competitive positioning. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/customer-driven-competitive-positioning


Research papers

Measuring consumer expectations and satisfactions

Measurement of consumer expectations and satisfactions has been of long standing concern to consumer behaviour researchers and has been extended, in recent years, by academics and practitioners who have research interests in service quality - where...

Catalogue: Seminar 1993: The Ideal Product, The Ideal Costumer, The Ideal Company?
Author: Barbara R. Lewis
June 15, 1993
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Citation

Lewis, B. R. (1993a, June 15). Measuring consumer expectations and satisfactions. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/measuring-consumer-expectations-and-satisfactions


Research papers

Satisfied clients

This paper deals with "Satisfied Clients", a methodology for the measurement and improvement of client satisfaction. This methodology has been developed by Stork NV, the Netherlands, and has been applied with success at different Stork companies. The...

Catalogue: Seminar 1993: The Ideal Product, The Ideal Costumer, The Ideal Company?
Author: Abraham D. de Vos
June 15, 1993
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Citation

de Vos, A. D. (1993a, June 15). Satisfied clients. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/satisfied-clients


Research papers

Customer research in a non-competitive environment

This paper examines the development of customer satisfaction research in the non-competitive environments inhabited by public sector organisations and the privatised utilities. It explains how the absence of the stick of competition and the carrot of...

Catalogue: Seminar 1993: The Ideal Product, The Ideal Costumer, The Ideal Company?
Author: Tim Burns
Company: Ipsos MRBI
June 15, 1993
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Citation

Burns, T. (1993a, June 15). Customer research in a non-competitive environment. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/customer-research-in-a-non-competitive-environment


Research papers

The ideal customer

This paper attempts to answer these two questions, with special reference to the automobile market. The paper is divided into three parts. The first part examines the nature of the satisfaction construct from a theoretical perspective, and then...

Catalogue: Seminar 1993: The Ideal Product, The Ideal Costumer, The Ideal Company?
Author: Richard Brookes
June 15, 1993
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Citation

Brookes, R. (1993a, June 15). The ideal customer. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/the-ideal-customer